Tucson’s never really had an ocial nickname. There’s “Old Pueblo, ” meant to evoke the city’s ancient roots — it was settled by 17thcentury Spanish missionaries on prehistoric Hohokam land. Some locals reject it as sounding too sleepy or because it was coined as a marketing ploy to siphon tourists from other southwestern cities (like Santa Fe, the long-reigning popular girl of the Southwest). Recently, such tactics have become unnecessary. In 2015, Tucson was the rst “city of gastronomy” to be named in the U.S. by the U.N. Educational, Scientic, and Cultural Organization.